The show, and its associated products, have received a variety of awards and nominations from associations such as the Academy of Canadian Cinema & Television and the Academy of Television Arts & Sciences. PAW Patrol toy sales have generated millions of dollars in revenue for the corporation and increased Spin Master's presence in the preschool toy market.

Spin Master has developed the show into a media franchise and released an ongoing line of toys based on it. They are also equipped with special hi-tech backpacks called 'pup packs' that contain tools relating to the pups' jobs.

They all reside in doghouses that transform into customized vehicles, or 'pupmobiles', for their missions. Each dog has a specific set of skills based on emergency services professions, such as a firefighter, a police officer, and an aviation pilot. They work together on missions to protect the shoreside community of Adventure Bay and surrounding areas. The series focuses on a young boy named Ryder who leads a crew of search and rescue dogs that call themselves the PAW Patrol. The series premiered on Nickelodeon in the United States on August 12, 2013. In Canada, the series is primarily broadcast on TVOKids, which first ran previews of the show in August 2013. It is produced by Spin Master Entertainment, with animation provided by Guru Studio. PAW Patrol is a Canadian computer-animated children's television series created by Keith Chapman.

Spin master paw patroller